I'm Nita Saint-Hilaire, a marketing, data, and product leader. Twenty-five years turning data into growth for the world's biggest brands. Now I build the products too.
Most people specialize in one discipline: marketing, product, or data. I work across all three. That means I can take an idea from market thesis to shipped product to measured growth without handing it off three times and losing the thread.
It is a profile some call a Product Venture Architect: someone who can see the business model, design the product, and build the machine that runs it. Twenty-five years across CNN, Warner Music Group, and the major holding companies taught me where value actually lives, and how to move it. The work below is the proof.
Measurement architecture, multi-touch attribution, and data governance for organizations that need decisions, not dashboards. Data standardization, goaling, and reporting processes that hold up through organizational change. The tagline: what cannot be measured cannot be moved.
Demand and lead generation, brand and performance marketing, and growth forecasting across paid search, paid social, programmatic, and affiliate channels. CAC, LTV, and funnel optimization tied to revenue. Verticals: media, energy, healthcare, and financial services.
AI-native products designed and shipped end to end, built around real human behavior rather than assumptions. AI strategy aligned to commercial objectives, high-value use case identification, and responsible AI governance from front end to data layer. Working products, not pitch decks.
Sixty days before Black Friday, the work was the foundation: clean data first, then a rebuilt UTM taxonomy in GA4, then daily monitoring through the weeks when purchase signals surface early. Q4 closed at $591.2M, with DTC up 121.3%.
$591.2M Q4 revenue · $30M above street estimates
Times Square had never seen an interactive billboard until Audi built one: 15,000 square feet of responsive digital. The measurement gave it a voice; awareness lift, foot traffic, showroom visits, and proof that premium buyers respond to premium technology.
€44.1B brand revenue · up 24.4%
Infrastructure first: tagging fixes, six weeks of clean data, then the forecast. Brand awareness moved to January and the halo effect carried search efficiency all year. The model held.
136% of lead target · 34K leads
Central banks were beginning to explore digital currencies. The Beyond Suite gave them a purpose-built environment: a digital regulatory sandbox and the Beyond Cash currency platform, deployed with central bank teams across Africa and the Caribbean.
10+ central banks · 45% faster deployment cycles
When one operator can see the business model and build the machine, the way capital evaluates companies has to change too.
AI collapsed the cost of making things. It left every hard part of making a product exactly where it was.
Post-quantum biometric identity is not a feature. It is the foundation everything else gets built on.
The number matters most when action is taken to move the needle. A short field guide to measuring what actually moves.