Expertise

Multidisciplinary expertise across sectors that demand excellence

Marketing Science

Research and uncover the true opportunities that drive meaningful change.

Craft at Scale

Creating systems and solutions that stand the test of time.

Aligning business objectives with data-driven plans to scale business sustainably.

Growth Strategy

Market Analysis

User Research

Competitive Landscape

Stakeholder Insights

Strategic Framework

Success Metrics

Technical Requirements

Iterative Design

Hi, I'm Nita!👋🏾

I'm Nita Saint-Hilaire, a data and marketing strategy executive with 25 years of experience scaling brands and architecting transformational growth. I've learned that the most powerful insights come from deeply understanding people—their needs, behaviors, and collective potential.

Expertise spans advanced analytics, data engineering, business intelligence, marketing, and digital transformation. She has built platforms, scalable data architectures and migrations for Fortune 500 companies while maintaining ethical data practices and delivering actionable insights that inform C-suite decision-making.

Currently available for fractional leadership roles, board advisory positions, and strategic consulting engagements where data-driven growth and conscious business practices intersect.

15

5

Awards

Industries

Case Studies

See the stories of how strategies, transformations and innovation across over 60 brands have shaped media and marketing today driving over $2B in client revenue

Unified data drives 7.2% revenue growth at Discover ($11B+)

The Prestige Play: Celebrity Fragrance Strategy Doubles Coty's Revenue ($2.9b+)

Data Strategy Enhances AT&T's Market Position ($128b+)

The 'It's Tru' Strategy Delivers Unprecedented Pharma Success ($42b+)

Olia Campaign Delivers Significant Market Impact with 30% Growth in 10 wks contributing to L'oreal scale ($22b+)

The A7 Campaign That Redefined Automotive Marketing
and drove 24% revenue growth ($44b+)

An Award-Winning Digital Platform That Modernizes Central Banking

Achievements

$2B+

Brands Scaled

Revenue Impact

25

Years

60+

5

Awards

Integrated Media drives 40% uptick in North America store expansion ($592m+)

Brand: Canada Goose
Agency: Huge/IPG
Role: Director, Analytics
Service: Data Integration, Strategy, Multi-touch Attribution
Channels: TV, OOH, Paid Search, Paid Social, OLV

Brands

Get in touch